| News for telecom industry leaders |  |
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 | Hatteras Networks is redefining how Carriers deliver Ethernet services. Hatteras' customers are leveraging Mid-Band Ethernet to extend the Ethernet Service Edge over existing copper facilities to capture part of the $15 billion Mid-Band Ethernet worldwide services opportunity. To learn how Mid-Band Ethernet creates new opportunities for Carriers, visit www.hatterasnetworks.com. |
| Business & Industry Watch |  |  |
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- Bell Canada, Telus plan pricing
Bell Canada and Telus have each filed requests to begin setting their own prices, as Canadian regulators move to open up competition in the market. Bell Canada said it believed rule changes would give the telecom more flexibility in trying to compete with its rivals. The Globe and Mail (Toronto)
(4/13)
       
- AT&T hits marketing pay dirt with "American Idol"
AT&T's five-year sponsorship of Fox's "American Idol" represents the epitome of marketing success, according to industry analysts. "The sponsorship was a strike of genius on AT&T's part," said Roger Entner, wireless analyst for IAG Research. "The messaging revenue they get from the show is almost pure profit." San Antonio Express-News
(4/12)
       
- Vodafone to add advertising to mobiles
Vodafone is in discussions with a soft-drink company and auto manufacturer to enable the marketers to make advertising pitches to its mobile customers, starting late this year or early next year. The pan-European campaigns could mean a significant boost to Vodafone's revenue, but the market is still developing. Financial Times (free content)
(4/13)
       
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NXTcomm 2007 is THE next-generation global forum and marketplace for the business of information, communications and entertainment technology. From enterprise users and service providers to technology suppliers and content providers, the forces that drive communication and the solutions to harness it converge here. Learn about the most innovative and up-to-the-minute technologies, business solutions and revenue-generating applications at NXTcomm's exceptional lineup of keynotes and conference programs. Register now at www.NXTcommShow.com! Register today!        
| Technology Trends |  |  |
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- WiMAX a work in progress both here and abroad
Like any other technology, WiMAX has its good sides and bad sides. One example of its benefits is a lower cost and better efficiency than 3.5G, but the down side includes HSDPA is on the way and will offer 1-2 Mbps while on the move, one writer said. America's Network
(4/13)
       
- Rating out-of-home viewing
Nielsen Media Research is launching a new program in which participants use mobile phones equipped to gather information on out-of-home TV viewing -- whether at gyms, airports or bars. Nielsen executive Sara Erichson said, "Nielsen has a mandate to follow the video wherever it goes." NYTimes.com
(4/13)
, Los Angeles Times
(4/13)
       
- CBS to distribute shows via video sites
Some of CBS' top programs, including "CSI," "Survivor," "Late Show With David Letterman" and "CBS Evening News With Katie Couric," will have free, second runs on major video channels like AOL, MSN and CNET's TV.com, under a new ad-supported Interactive Audience Network. CBS also has forged agreements with startup broadband video players including Brightcove, Veoh, Joost and Sling Media, to create the network, under which CBS will split ad revenue with its various distribution and network partners. Mediaweek
(4/12)
       
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Batter Up! Register to win a personalized Louisville Slugger bat engraved with your name. Everyone in your office will covet this collectable bat. Team up with Tyco Electronics for products that are used by the pros, including the CPS6000-- a DC Power System that can support up to four battery strings. Go to www.power.tycoelectronics.com/mvp/cps6000.
Interested in learning more about advertising in the USTelecom dailyLead? Contact Mark Lasser at 202-737-5500 x317 or mark.lasser@smartbrief.com.
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- Sony Pictures Television signs VOD deal with VirginMega
Sony Pictures Television International inked a deal with France's VirginMega to put its movies and TV shows on VirginMega's VOD tier, as well as add content to the Alice IPTV broadband service. VirginMega is an on-demand Web site that offers digital music and video content, and the deal with Sony is its first with a Hollywood studio. World Screen News
(4/12)
       
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