| News for telecom industry leaders |  |
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 | MARTENS Suite
The Triple Play of voice, data and video services is key to the success and growth of your business. And the MARTENS Suite from SaskTel International offers seamless support for your crucial strategy of service bundles. To find out how we can give your company the competitive advantage, visit www.sasktelinternational.com. |
| Business & Industry Watch |  |  |
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- Judge greenlights Amp'd Mobile-Verizon Wireless deal
Amp'd Mobile will continue to be able to use Verizon Wireless' cellular network, thanks to a deal approved by a U.S. bankruptcy judge. Amp'd will pay $2.5 million of its current $10.6 million bill for the month of June to Verizon while it continues its Chapter 11 reorganization. Amp'd will drop its lawsuit as part of the agreement. Forbes/Associated Press
(7/3)
       
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| | Top executives, quantifiable results
Smart marketing professionals rely on USTelecom dailyLead to reach their target audience and deliver highly measurable results. For information on advertising to more than 45,000 telecommunications executives, click here or contact Eric Hoffman at 773-549-3868 or ehoffman@smartbrief.com. | |
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| Technology Trends |  |  |
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- Energy management could be killer app of home automation
Home automation faces many challenges, including price and the lack of dominant standards. But emerging energy-management initiatives could be the "killer app" for home automation, according to this article. Energy management may help consumers get used to the idea of home-automation products, which wait further down the road. EDN
(7/5)
       
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 | The Buzz(CORPORATE ANNOUNCEMENTS)
Maximize Revenues. Minimize Costs.
The MARTENS Suite from SaskTel International delivers your competitive advantage by providing a single provisioning and activation process for the Triple Play, while enhancing your customers' experience and eliminating operational inefficiencies. Visit www.sasktelinternational.com.
Interested in learning more about advertising in the USTelecom dailyLead? Contact Amy Abbey at 202-737-5500 ext 250 or aabbey@smartbrief.com.
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- Web-based video gives advertisers new formats
Viewers who watch their favorite network shows online are finding more interactive advertising like quizzes and games. Experts speculate that because distractions from online commercials are just a click away, marketers will have to offer more compelling content to hold the attention of Web video viewers during commercial breaks. Los Angeles Times
(7/5)
       
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| | Security: a major issue for telecoms service providers
Society, business, and government are now inextricably dependent on telecoms infrastructure and the effective, efficient, and secure operation of services over that infrastructure. Discover the best-fit telecoms security strategy for your organization. | |
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| Regulatory & Legislative |  |  |
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- Telefonica fined for anti-competitive pricing
Telefonica has received a record-setting fine of more than $200 million from the EU competition commission, which accused the company of setting wholesale broadband prices too high in an attempt to force rival operators out of the market. Telefonica said it had filed an appeal against what it called the "excessive" penalty, which is Europe's largest ever in the telecom sector. The Guardian (London)
(7/5)
       
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