POPAI Association News
POPAI at GlobalShop
POPAI SmartBrief | Jan 07, 2009
POPAI's Outstanding Marketing at-Retail Achievement (OMA) Awards Contest, the premier recognition of the most innovative, dynamic in-store communications with consumers for more than 50 years, will be showcased on the main show floor at GlobalShop 2009, which will be held March 23 to 25, 2009, in Las Vegas.
POPAI's OMA contest is international and open to all brands, retailers, suppliers and agencies throughout the world. The early-bird entry deadline for the 2009 contest, which will be showcased at GlobalShop 2009, is Jan. 16, 2009, with an extended deadline of Jan. 23, 2009. For a full list of categories and to enter totally online, visit POPAI.com. For more information or questions, contact Alicia Rutherford at 703-373-8805 or arutherford@popai.com.
Understand How to Convert Shopper Insights Into Marketing at-Retail Solutions That Work?
POPAI SmartBrief | Jan 06, 2009
Learn From the Experts. Don't Miss POPAI University: The Producer Edition, Feb. 19, 2009, Anheuser-Busch Beer Academy, Arlington Heights, Ill.
Translating Shopper Insights Into Real World Executions: What Every Marketing at Retail Producer Needs to Know to Stay Relevant, presented by David Bonthrone, senior vice president and shopper marketing discipline leader, Momentum
Bonthrone will share best practices and game-changing case studies that can help your designers and account teams create shopper-marketing programs that increase your bottom line and drive sales for your client's products.
POPAI members, $749.00; nonmembers, $949.00
After Jan. 23, 2009: POPAI members, $899.00; nonmembers, $1,099.00
Register today and save $100!
Visit www.POPAI.com for a full program roster. Contact Lucy Bolden at 703-373-8806 or lbolden@popai.com to register today.
POPAI Virtual University begins one week from today
POPAI SmartBrief | Jan 05, 2009
Learn Online on Your Own Schedule
Enroll in POPAI Virtual University
Marketing at-Retail From All Angles
The Perfect Introduction for Industry Beginners
Classes Begin Jan. 12, 2009
This six-week online course provides a unique learning experience that allows newcomers to the marketing at-retail industry to work at their own pace, while still connecting with colleagues through scheduled online, live dialogues with course teachers.
The courses cover the core competencies of the industry -- the topics that everyone needs to know but few have the time to teach in the fast-paced business environment. This is an opportunity to learn about all aspects of marketing at-retail and what makes it such a powerful tool, from processes to deployment strategies and much more.
Tuition: POPAI member, $1,000. Nonmember, $2,000
Learn more at www.popai.com.
Resolve to get a jump on the new year
POPAI SmartBrief | Jan 02, 2009
POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Site Now Open
Early Bird Deadline: Friday, Jan. 16, 2009.
The online entry site is now open for POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Contest, the annual quest for the Gold OMA, the industry's most recognized award for marketing at-retail excellence. POPAI's OMA Awards competition includes contests for Limited Production Run and Creative Best in Show. The complete entry process and more information is online.
Learn more or enter today by visiting www.POPAI.com or contacting Alicia Rutherford at (703) 373-8805 or ARutherford@POPAI.COM.
Knowledge is power -- and through tomorrow, it's deeply discounted
POPAI SmartBrief | Dec 30, 2008
"The Power of Marketing at-Retail, Revised Third Edition" is a crash course in creating, planning, manufacturing and executing marketing at-retail displays. The 272-page book also includes new chapters on retail digital signage, the store of the future, a showcase of the best marketing at-retail displays of 2007 and "The POPAI Desktop Reference Guide," a CD-ROM featuring an updated glossary of 4,000 marketing at-retail terms.
The handbook is specially priced at $40 for a limited time only. Learn more. Visit www.POPAI.com. Special offer applies to books purchased through Dec. 31, 2008.
POPAI Introduces Virtual University in January
POPAI SmartBrief | Dec 29, 2008
Enroll in POPAI Virtual University
Marketing at-Retail From All Angles
The Perfect Introduction for Industry Beginners
Classes Begin Jan. 12
This six-week online course provides a unique learning experience that allows newcomers to the marketing at-retail industry to work at their own pace, while still connecting with colleagues through online, live dialogue with course teachers.
The courses cover the core competencies of the industry -- topics everyone needs to know but few have the time to teach in the fast-paced business environment. This is an opportunity to learn about all aspects of marketing at-retail and what makes it such a powerful tool, from processes to deployment strategies and much more.
Learn more at www.popai.com.
Get a jump on the new year
POPAI SmartBrief | Dec 26, 2008
POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Site now open
Deadline: 5 p.m. EST, Friday, Jan. 16, 2009
The online entry site is open for POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Contest, the annual quest for the Gold OMA, the industry's most recognized award for marketing at-retail excellence. POPAI's OMA Awards competition includes contests for Limited Production Run and Creative Best in Show. The complete entry process and more information is online.
Learn more or enter today by visiting www.POPAI.com or contacting Alicia Rutherford at (703) 373-8805 or ARutherford@POPAI.COM.
POPAI seeking brand and retailer judges for OMA contest
POPAI SmartBrief | Dec 24, 2008
POPAI is seeking brand and retailer executives to join its elite panel of judges for the 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards.
Judging the OMA Awards offers participants a chance to network with top brand marketers, retailers, producers and advertising representatives in the marketing at-retail industry.
Judging takes place in two phases. The first phase takes place online, while the second phase takes place during GlobalShop, which is Sunday, March 22, in Las Vegas.
If you are interested in receiving more information on judging POPAI's 2009 OMA Awards, contact Alicia Rutherford at (703) 373-8805 or via e-mail at arutherford@popai.com.
Knowledge is power -- and through Dec. 31, it's deeply discounted
POPAI SmartBrief | Dec 19, 2008
"The Power of Marketing at-Retail, Revised Third Edition" is a crash course in creating, planning, manufacturing and executing marketing at-retail displays. The 272-page book also includes new chapters on retail digital signage, the store of the future, a showcase of the best marketing at-retail displays of 2007 and "The POPAI Desktop Reference Guide," a CD-ROM featuring an updated glossary of 4,000 marketing at-retail terms.
The handbook is specially priced at $40 for a limited time only. Learn more. Visit www.POPAI.com. Special offer applies to books purchased through Dec. 31, 2008.
Pathways to Profitability for Marketing at-Retail Producers: How Well are We Really Doing?
POPAI SmartBrief | Dec 17, 2008
Learn From the Experts. Don't Miss POPAI University: The Producer Edition, Feb. 19, 2009, Anheuser-Busch Beer Academy, Arlington Heights, Ill.
Gain insight into key guidelines that will help Marketing at-retail producers get through today's turbulent times. John Mackay, Mackay Research Group, will discuss "Factors for Success," the key ratios that separate high-profit companies in the marketing at-retail industry from the typical company, year after year.
Take away an understanding of the factors for success that influence your profitability, reasons why the high-profit firms have become more successful and how your firm can join those ranks!
Register today and save $100!
POPAI member - $749.00 / Nonmember - $949.00
After Jan. 23, 2009: POPAI member - $899.00 / Nonmember - $1,099.00
Visit www.POPAI.com for a full program roster. Contact Lucy Bolden at 703-373-8806 or lbolden@popai.com to register today.
POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Early Bird Deadline One Month from Today!
POPAI SmartBrief | Dec 16, 2008
Jan. 16, 2009, is the Early Bird Deadline for POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Contest, the annual quest for the Gold OMA, the industry's most recognized award for marketing at-retail excellence.
The online entry site is now open. POPAI's OMA Awards competition includes contests for Limited Production Run and Creative Best in Show. The complete entry process and more information is online.
Learn more or enter today by visiting www.POPAI.com or contacting Alicia Rutherford at (703) 373-8805 or ARutherford@POPAI.COM.
A Six-Week Crash Course in Marketing at-Retail -- Without Ever Leaving Your Desk
POPAI SmartBrief | Dec 15, 2008
Enroll in POPAI Virtual University
Marketing at-Retail From All Angles
The Perfect Introduction for Industry Beginners
Classes Begin Jan. 12, 2009
This six-week online course provides a unique learning experience that allows newcomers to the marketing at-retail industry to work at their own pace, while still connecting with colleagues through scheduled online, live dialogues with course teachers.
The courses cover the core competencies of the industry -- the topics everyone needs to know but few have the time to teach in the fast-paced business environment. This is an opportunity to learn about all aspects of marketing at-retail and what makes it such a powerful tool, from processes to deployment strategies and much more.
Learn more at www.popai.com.
The holidays will be here before you know it -- and so will POPAI's OMA deadlines
POPAI SmartBrief | Dec 12, 2008
POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Site Now Open: Deadline: 5 p.m. EST Friday, Jan. 16, 2009
The online-entry site is now open for POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Contest, the annual quest for the Gold OMA, the industry's most recognized award for marketing at-retail excellence. POPAI's OMA Awards competition now includes contests for Limited Production Run and Creative Best in Show. Find the complete entry process and more information online.
Learn more or enter today by visiting www.POPAI.com or contacting Alicia Rutherford at (703) 373-8805 or ARutherford@POPAI.COM.
Knowledge is power -- and through Dec. 31, it's deeply discounted
POPAI SmartBrief | Dec 10, 2008
"The Power of Marketing at-Retail, Revised Third Edition" is a crash course in creating, planning, manufacturing and executing marketing at-retail displays. The 272-page book also includes new chapters on retail digital signage, the store of the future, a showcase of the best marketing at-retail displays of 2007 and "The POPAI Desktop Reference Guide," a CD-ROM featuring an updated glossary of 4,000 marketing at-retail terms.
The handbook is specially priced at $40 for a limited time only. Learn more. Visit www.POPAI.com. Special offer applies to books purchased through Dec. 31, 2008.
Sign up for POPAI SmartBrief
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