Most Clicked Stories for IAB SmartBrief

Most Clicked IAB SmartBrief Stories

1. Web tools you shouldn't be without

IAB SmartBrief | Jan 02, 2009

This article recommends the immediate adoption of a half-dozen new Web technologies from 2008, including identity management tools, HTML 5, "lifestreaming" apps like FriendFeed, Firefox 3, Google Chrome and GPS-based location awareness services. Wired (12/30)

2. Forecasting the digital future

IAB SmartBrief | Jan 05, 2009

Budgetary constraints and pressure to show ROI could have several effects on digital marketing, according to Adweek's Brian Morrissey. Search is expected to remain stable, while the tight economy may take a toll on display ads. Marketers are incorporating more social networking tools into their own campaigns and customer service, but may be less open to advertising on popular social networks. Adweek (01/05)

3. 10 tech predictions for the new year

IAB SmartBrief | Jan 02, 2009

Blogger Louis Gray offers 10 tech-industry predictions. His top prediction: The "real-time Web" will set the standard for the dissemination of news and information. Gray also predicts eTrade, Digg, StumbleUpon, Skype and Yahoo! will be sold in 2009. louisgray.com (12/31)

4. Where VC funding is likely to go in 2009

IAB SmartBrief | Jan 05, 2009

Venture capitalists this year aren't expecting a "next big thing" app like Facebook or YouTube, but instead are looking to Web properties with revenue models that go beyond selling ads, according to this article. Other potentially appealing segments for VC funds include personalized health care sites, mobile hardware startups and firms developing cloud computing-based applications. New York Times, The (01/04)

5. Research shows link between display ads, search activity

IAB SmartBrief | Jan 06, 2009

Consumers who view display ads are more apt to search using brand or segment keywords than those who do not view the ads, comScore has found. The Specific Media Ad Effectiveness data shows an average search activity increase of 155%; categories getting the biggest bump included travel and tourism (274%), health (260%) and personal finance (206%). MediaPost Communications (01/05)

6. News not to expect in 2009

IAB SmartBrief | Jan 02, 2009

BusinessWeek's Ron Grover offers his take on media stories you won't be seeing as 2009 unfolds. He predicts that Yahoo! won't be sold, that YouTube will face increasing competition from mainstream media rivals and that Katie Couric will stay at the CBS anchor desk. BusinessWeek (12/31)

7. Bringing better branding online

IAB SmartBrief | Jan 05, 2009

While banner ads are splashed all over Web sites, few of them are memorable, according to Nielsen Online CEO John R. Burbank, because marketers tend to focus high-profile branding efforts on television. Burbank thinks the answer is more quality ad space. He writes, "As long as publishers offer small ads in a cluttered environment, advertisers will continue to invest elsewhere." Brandweek (01/05)

8. Why social nets, gaming offer strong marketing platform

IAB SmartBrief | Jan 07, 2009

The merging of social networks with online gaming offers marketers a prime opportunity to reach an audience that accepts product placement as a part of the mix, according to Lauren Bigelow, GM of WeeWorld.com. "As virtual worlds evolve, brands will realize that valuable content makes the most successful advertising campaigns," Bigelow said. MediaPost Communications (01/06)

9. Strategies for taking advantage of new media marketing

IAB SmartBrief | Jan 05, 2009

Many marketers are trying to catch up with the consumers who have taken the lead in such Web 2.0 tools as social-networking sites, blogs, wikis and virtual communities. The Wall Street Journal looks at how marketers can use new media strategies to reach their customers. "Resist the temptation to sell, sell, sell," the article says. Wall Street Journal, The (subscription required) (01/01)

10. Report: Online brand advertising to lose share in 2009

IAB SmartBrief | Jan 06, 2009

A report issued Monday by J.P. Morgan predicts that online video, social networking and other Web publishing sectors will face a tough road in 2009. The "Nothing But Net: Outlook for Global Internet Stocks in 2009" estimates U.S. search advertising will rise 10% this year, while graphical advertising will increase 6.3%. Mediaweek (01/05)

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