Most Clicked StoriesMore >
Cat book makes writer rich (in theory)
SmartBrief on Entrepreneurs | Dec 01, 2008
Jay Heinrichs figures his 36-page book, "Sniff It First, and 15 Other Things I Learned From My Cat," is worth about $1 million. The editorial director at Southwest Airlines' Spirit Magazine didn't actually earn that much from his venture in self-publishing, but he thinks he could have, if he had really tried. Self-publishing, he says, works on the economic principle known as the Long Tail: "Lots of little things can outsell a few big things." Thanks to the Internet, self-published authors can leverage their expertise to make money on everything from conference speeches to coffee cups. Southwest Airlines Spirit Magazine (11/01)
Internet billionaire looks to make his mark on Congress
SmartBrief on Entrepreneurs | Nov 26, 2008
Why we procrastinate and how to stop
SmartBrief on Entrepreneurs | Dec 02, 2008
9 ways to foster innovation
SmartBrief on Entrepreneurs | Dec 01, 2008
Why you shouldn't pull advertising in a slump
SmartBrief on Entrepreneurs | Dec 02, 2008
When you're too "New York-y"
SmartBrief on Entrepreneurs | Dec 01, 2008
Don't let a perfectly good crisis go to waste
SmartBrief on Entrepreneurs | Dec 01, 2008
Why you should watch your FICO score
SmartBrief on Entrepreneurs | Nov 26, 2008
Entrepreneurs, step right up
SmartBrief on Entrepreneurs | Nov 26, 2008
Have business idea, will travel
SmartBrief on Entrepreneurs | Dec 02, 2008
Find SmartBrief on Entrepreneurs Issues by Date:
Sign up for SmartBrief on Entrepreneurs
