Super Bowl remains an advertising touchdown

Pepsi's decision to skip the Super Bowl after a 23-year ad run signals to some the possible vulnerability of big-ticket broadcast events such as playoff football and the Academy Awards to less expensive digital efforts. However, there is still confidence that the big game -- and online buzz from its commercials -- will continue to appeal to both major marketers and those trying to break into the top tier.

Los Angeles Times | 01/04

This story published in 4A's SmartBrief on 01/04/2010

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