Reality-TV czar Mark Burnett stages online-only bout
Mark Burnett Productions and Yahoo! are producing a live, online-only boxing match between rivals featured on the TV show "The Contender," to be webcast on the show's site. So far, Toyota Motor Sales USA and Intel have signed on as sponsors.
Advertising Age (tiered subscription model)
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This story published in USTelecom dailyLead® on 05/10/2005
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