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4A's SmartBrief
Published in partnership with: American Association of Advertising Agencies
Digital music sales benefit from TV awards shows
5/20/2013
- Wall Street Journal, The
Music awards shows on broadcast TV are proving to be a potent tool to boost digital music sales, with Taylor Swift and Justin Bieber among recent beneficiaries of the trend. For example, Swift and Tim Read More
The latest marketing and advertising news and information
AAF SmartBrief
Published in partnership with: American Advertising Federation
Twitter adds NBA Digital to its feed highlight reel
5/20/2013
- Bloomberg Businessweek
Twitter users will be able to see ad-supported NBA highlights through a partnership between the basketball league and Turner Broadcasting System called NBA Digital. Sony Pictures, Taco Bell and Sprint Read More
Upcoming Webinar will parse recent OPDP enforcement actions
5/14/2013
The FDA's Office of Prescription Drug Promotion will be holding an Enforcement Webinar on May 16 to review and discuss enforcement letters issued by OPDP from November 2012 through March 2013. These f Read More
Interactive advertising news and information
IAB SmartBrief
Published in partnership with: Interactive Advertising Bureau
Dunkin' Donuts runs iced-coffee contest via Twitter's Vine
5/20/2013
- ClickZ
Dunkin' Donuts is using Twitter's Vine video tool for a contest to win iced coffee for a year. Contestants will submit videos on how the product puts pep in their step. "We see an opportunity to like Read More
News about signs and visual communications
ISA SmartBrief
Published in partnership with: International Sign Association
Report: Digital out-of-home books double-digit growth
5/15/2013
- Digital Signage Connection
Global digital out-of-home revenue grew 11% last year, despite a significant slowdown in the second half as more countries experienced economic struggles, according to PQ Media. "While DOOH operator r Read More
Cable industry advertising news
NCC Media SmartBrief
Published in partnership with: NCC Media
Unscripted "Pastors of L.A." series will air this fall on Oxygen
5/14/2013
- Hollywood Reporter (free content), The
Oxygen is the latest cable network to get religion, via an unscripted series about six pastors of Los Angeles-area mega-churches. "Pastors of L.A.," which will debut this fall, is being developed by e Read More
News about marketing to baby boomers and seniors
Immersion Active SmartBrief
Published in partnership with: Immersion Active
Analysis: Memory loss is harming life activities among over-60s
5/14/2013
- NBC News
Worsening memory loss to some degree is self-reported by 1 in 8 Americans over 60, with a third of these saying the loss is interfering with their day-to-day abilities, according to the Centers for Di Read More
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