How Jimmyjane helped adult toys go mainstream

05/16/2012 | Atlantic online, The

Jimmyjane founder Ethan Imboden has brought an Apple-style, design-led aesthetic to the previously seamy world of adult toys. That's inspired a generation of sleek gadgets that studiously avoid mimicking anatomical parts, making them inoffensive enough to appeal to mainstream consumers, and even to win shelf-space at retailers such as Wal-Mart and Target. "The category had been isolated by the taboo that surrounded it. I figured, I can transcend that," Imboden says.

View Full Article in:

Atlantic online, The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
Arlington, VA
VP of Video Content Distribution
Calkins Media
Levittown, PA
Administrative Assistant
Watco Companies
Los Angeles, CA