Research from the National Pork Board and Merck Animal Health shows that customers are influenced by names given to cuts of meat. Most, for example, think top loin pork chops are better than pork loin chops or pork rib chops. "Consumers thought the top loin chops were the best because they say 'top.' Top's the best, right?" said Jarrod Sutton of the National Pork Board. "This is what consumers are telling us, and it's across the board."